Brand Archive
Benson & Hedges Vintage Ads
Benson & Hedges built a distinctive advertising identity around the humorous "disadvantages" of its longer-than-standard cigarette. The campaign, which ran through much of the 1970s and 1980s, is widely studied as one of tobacco advertising's most creative and self-aware humor strategies.
146
Ads Indexed
4
Decades Covered
1970s
Peak Decade
Advertising Themes
01
The "disadvantages" humor campaign
02
Premium 100mm cigarette positioning
03
Self-deprecating wit as brand personality
04
Sophistication with a knowing wink
From the Archive
Showing 8 of 146 ads
1976 Benson & Hedges 100's Cigarettes – I Just Became a Living Testimonial
Benson & Hedges · 1970s
1981 Benson & Hedges 100's Cigarettes – 100 Sweepstakes Benson & Hedges Style
Benson & Hedges · 1980s
1972 Benson & Hedges 100's – Regular: 19 Mg. Tar, 1.4 Mg. Nicotine
Benson & Hedges · 1970s
1980s Benson & Hedges – Only 11mg Tar
Benson & Hedges · 1980s
1993 Benson & Hedges – Discover Black & Gold
Benson & Hedges · 1990s
1990 Benson & Hedges Lights Cigarettes – For People Who Like to Smoke
Benson & Hedges · 1990s
1980s Benson & Hedges Cigarettes
Benson & Hedges · 1980s
1999 Benson & Hedges 100s – It's a Smoother Place to Be
Benson & Hedges · 1990s
What You’ll Find
This archive features four decades of cigarette advertising distinguished by its unusual humor-driven approach. You will find the iconic "disadvantages of a long cigarette" campaign, premium positioning ads, and a record of how Benson & Hedges used self-aware comedy to stand out in a crowded tobacco market.
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