Brand Archive
Volkswagen Vintage Ads
Volkswagen’s advertising, created in partnership with Doyle Dane Bernbach, helped launch the Creative Revolution. The “Think Small” campaign for the Beetle is widely regarded as one of the greatest print campaigns of all time, and Volkswagen’s decades of witty, self-aware advertising helped establish the template for modern brand storytelling.
319
Ads Indexed
8
Decades Covered
1960s
Peak Decade
Advertising Themes
01
“Think Small,” wit, and self-awareness as persuasive tools
02
Honest, intelligent advertising that respects the consumer
03
Reliability, simplicity, and anti-status positioning
04
The Beetle as a counterculture icon
From the Archive
Showing 8 of 319 ads
1980 Volkswagen Rabbit Diesel – Volkswagen Does It Again
Volkswagen · 1980s
1987 Volkswagen Wolfsburg Limited Edition Volkswagens
Volkswagen · 1980s
1949 Volkswagen Automobiles – Where Are They Now
Volkswagen · 1940s
1980s Volkswagen Corrado – One Way Is to Drop a Dear Little
Volkswagen · 1980s
1985 Volkswagen Automobiles – It's Not a Car
Volkswagen · 1980s
1970s Volkswagen Beetle – Just Smart
Volkswagen · 1970s
1970s Volkswagen Dasher – I Bought a Wagon Out of Wedlock
Volkswagen · 1970s
1983 Volkswagen Rabbit Gti – Nothing Else Is a Volkswagen
Volkswagen · 1980s
What You’ll Find
This is one of the most studied brand archives in advertising history. The collection includes the legendary “Think Small” era, decades of clever Beetle and Bus campaigns, and Volkswagen’s evolution from counterculture icon to mainstream global automaker. It is an essential archive for anyone studying modern advertising.
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